This is the most ridiculous video that we here at SportSmasher.com have seen in a while, hyping up Rich Rodriguez and his coaching staff as they lead the Arizona Wildcats on their quest for a PAC-12 title and an appearance in the Rose Bowl. The whole coaching staff dresses up like cowboys, for some reason they threw tight ends coach Charlie Ragle out of the saloon, and onto his ass. I noticed that the executive producer is Rita Rodriguez, DickRod’s wife, so I’m assuming she approached him with the idea for this video and the head coach caved. I guess the point of “Hard Edge” was to introduce the 2013 coaching staff, and show Rich Rodriguez a coach who players often hate, as a tough guy Arizona sheriff from the 1880’s. The video just turned out strange and confusing.